Guide ultime pour préparer votre RWA : ce à quoi vous devez penser avant de lancer votre jeton

Guide ultime pour préparer votre RWA : ce à quoi vous devez penser avant de lancer votre jeton

A token offering is used in the cryptocurrency market to raise funds by issuing security tokens. Unlike initial coin offerings (ICOs), which offer coins or tokens to investors, RWAs involve the issuance of tokens that represent ownership or financial rights in an external asset or enterprise.

Digital assets have gained significance in the cryptocurrency market due to their potential to tokenize real-world assets. Brickken facilities this process by providing everything you need from the pre-stage of launch right the way to post-launch tweaks.

An  launch can be broken down loosely into three stages.

  1. Pre Launch
  2. Token Launch
  3. Post Launch

Preparing for an RWA before its launch is crucial for several reasons. First, compliance with investment regulations and legal requirements is essential to ensure a smooth and lawful fundraising process. RWAs often involve adherence to securities laws and regulatory frameworks, making it necessary to navigate these complexities.

Second, the careful design of security tokens can contribute to the success of capital-raising efforts. Factors such as attaching voting rights to tokens have increased the odds of success in digital assets. Lastly, professional execution of the offering can foster general awareness of the benefits of a well-developed RWA market.

Here we will focus on what you need to pay attention to before you launch so that you can have the highest possibility of your token being a success.

Private Placement Memorandum & White Paper

In the context of fundraising methods, RWAs use white papers to present their projects to potential investors. However, there are notable differences between the white papers for ICOs and RWAs.

White papers for RWAs center around securities offerings and compliance with relevant regulatory frameworks. These white papers provide detailed information about the underlying assets or rights associated with the security tokens. They cover aspects such as the legal structure, ownership rights, dividend distribution, governance mechanisms, and regulatory compliance measures. RWA white papers often emphasize transparency, regulatory compliance, and investor protection to instill confidence in potential investors.

Components of a Comprehensive White Paper

  • Executive Summary: A concise overview of the project, its objectives, and the investment opportunity it presents.
  • Company Overview: Detailed information about the issuing company, including its background, legal structure, and key personnel.
  • Investment Thesis: A clear explanation of the project's value proposition, market analysis, competitive advantages, and growth potential.
  • Token Description: Comprehensive details about the security token being offered, including its rights, use cases, and any associated benefits.
  • Financial Information: Audited or reviewed financial statements, including balance sheets, income statements, and cash flow statements. This section should also cover the project's financial projections and assumptions.
  • Legal & Regulatory Compliance: A thorough analysis of the legal and regulatory framework governing the digital asset, including compliance with securities laws, anti-money laundering (AML) regulations, and know-your-customer (KYC) requirements.
  • Risk Factors: Identification and disclosure of potential risks associated with the project, including market risks, regulatory risks, operational risks, and technology risks.
  • Offering Terms: Details regarding the offering itself, such as the number of tokens offered, pricing, lock-up periods, vesting schedules, and any associated discounts or bonuses.
  • Use of Proceeds: A breakdown of how the raised funds will be allocated, highlighting key expenses and investments.
  • Team & Advisors: Information about the project team members, their backgrounds, relevant experience, and any notable advisors supporting the project.
  • Roadmap: A timeline outlining the project's key milestones, development stages, and expected deliverables.
  • Appendices: Additional supporting materials, such as legal opinions, token purchase agreements, and any relevant licenses or permits.

Check out the Brickken White Paper as a reference if you like.

Tokenomics & Financial Model

Tokenomics refers to the economic design and mechanics of a token within a blockchain-based ecosystem. It involves various factors, including token supply, distribution, utility, governance, and incentives.

A well-designed tokenomics model is crucial for a RWA as it provides clarity on how the security token will function within the project's ecosystem. It helps align the interests of investors, stakeholders, and token holders while ensuring the token's value proposition and utility are well-defined. A professional tokenomics model considers factors such as token issuance mechanisms, vesting schedules, token distribution, token governance, and mechanisms for value appreciation.

Integration with the Legal Side of the Project

The tokenomics model should be closely integrated with the legal aspects of the project to ensure compliance with applicable laws and regulations. This integration helps address legal considerations such as securities laws, investor protection, and regulatory compliance.

By working closely with legal experts, the project team can ensure that the tokenomics model aligns with the legal requirements of the jurisdiction in which the RWA is conducted. This includes considerations related to securities classification, exemptions, investor accreditation, and compliance with anti-money laundering (AML) and know-your-customer (KYC) regulations.

Furthermore, to enhance transparency and build trust with potential investors, third-party audits of the tokenomics model and financial aspects of the project may be necessary. Third-party auditors can assess the accuracy, reliability, and fairness of the tokenomics model and provide an independent evaluation of the financial projections, ensuring they are based on reasonable assumptions.


The project's website plays a significant role in the initial point of contact for potential investors. It serves as a primary source of information and a gateway to engage with the project and its team. The website should effectively convey the project's value proposition, investment opportunity, and relevant details to capture the interest of potential investors.

a) Clear & Engaging Content: The website should present information about the project, its objectives, the problem it aims to solve, and the unique aspects that differentiate it from competitors. The content should be concise, engaging, and tailored to the target audience.

b) User-Friendly Interface: The website should have a well-designed and intuitive user interface that enables easy navigation and access to essential information. It should be optimized for different devices and provide a seamless browsing experience.

c) Team & Advisors: The website should introduce the project team members, their backgrounds, expertise, and any notable advisors associated with the project. This helps establish credibility and instill confidence in potential investors.

d) White Paper: The website should provide easy access to the project's white paper, private placement memorandum, and any other relevant documentation. These materials should be downloadable and easily understandable.

e) Contact & Support: Contact information, including email addresses and social media links, should be readily available for potential investors to reach out with inquiries or requests for additional information. Prompt and professional support can enhance investor confidence.

Pre Token Launch Preparation Process

Formation of the Project Team

When forming a project team for a Real-World Asset (RWA), several key roles and responsibilities are essential to ensure the smooth execution of the digital asset and the project's success. These key roles typically include:

Project Managers

The project manager oversees the entire RWA process, coordinating activities, setting timelines, and ensuring the project stays on track. They are responsible for overall project planning, resource allocation, risk management, and communication with stakeholders.

Legal and Compliance Experts

Legal and compliance professionals play a crucial role in ensuring the digital asset complies with relevant security regulations and other legal requirements. They assess the project's compliance with securities laws, draft necessary legal documents, handle regulatory filings, and provide guidance on investor accreditation and compliance procedures.

Financial Experts

Financial experts, such as CFOs or financial advisors, contribute their expertise in financial modeling, budgeting, and valuation. They help determine the project's financial feasibility, structure the offering, and provide insights into investor expectations.

Technology Experts

Technology experts, including blockchain developers and architects, are responsible for implementing the technical infrastructure required for the security token issuance and subsequent token management. They ensure the security, scalability, and functionality of the tokenized ecosystem.

Marketing Specialists

Marketing and communication professionals play a crucial role in promoting the RWA, attracting investors, and building a positive brand image. They develop marketing strategies, create engaging content, manage social media presence, and organize outreach efforts.

Announcing Your Team

Introducing your team in advance, fully doxxed, helps for a number of reasons.

Transparency & Credibility: By introducing the project team members early on, the project demonstrates transparency and establishes credibility. Potential investors can assess the team's qualifications, expertise, and track record, which helps build trust in the project's execution capabilities.

Investor Confidence: Knowing the key players behind the project instills confidence in potential investors. Recognizable names or individuals with relevant experience in the industry can attract more interest and investment.

Networking and Partnerships: Announcing the key players in advance can help the project team network with industry experts, potential partners, and advisors. This can lead to valuable collaborations and access to resources that enhance the project's success.

Media Coverage & Publicity: Publicizing the project team's expertise and involvement can attract media attention and increase the project's visibility. This exposure can generate buzz, attract potential investors, and create a positive perception of the project.

Quel type de jeton de sécurité proposerez-vous

Jetons d'équité

Les jetons d'actions représentent la propriété ou le capital d'une entreprise. Les détenteurs de jetons d'actions ont des droits de propriété, tels que le droit de vote et le droit à une part des bénéfices ou à des dividendes. Ces jetons sont similaires aux actions traditionnelles mais sont représentés numériquement sur une blockchain.

Jetons de dette

Les jetons de dette représentent un contrat de dette ou de prêt entre le détenteur du jeton et l'émetteur. Les détenteurs de jetons de dette ont le droit de recevoir des paiements d'intérêts périodiques et le remboursement du principal à l'échéance. Les jetons de dette peuvent fournir un flux de revenus fixes aux investisseurs.

Jetons utilitaires

Bien que les jetons utilitaires soient souvent associés à des jetons utilitaires ou non liés à la sécurité, ils peuvent également comporter des fonctionnalités de sécurité. Les jetons utilitaires donnent accès à un produit ou à un service au sein de l'écosystème du projet. Dans certains cas, les jetons utilitaires peuvent présenter des caractéristiques similaires à celles de la sécurité, telles que des fonctionnalités de partage des bénéfices ou des revenus.

Déterminer la fonction du jeton

Valeur d'utilité

Si le jeton a une valeur d'utilité, il devrait apporter des avantages tangibles au sein de l'écosystème du projet. Cela peut inclure l'accès à des biens, à des services ou à des fonctionnalités exclusives qui créent une demande pour le jeton.

Partage des bénéfices ou partage des recettes

Si le jeton représente un titre, il peut fournir aux investisseurs des mécanismes de partage des bénéfices ou des revenus. Cela permet aux détenteurs de jetons de participer au succès financier du projet par le biais de dividendes, de distributions de revenus ou de rachats de jetons.

Gouvernance et droits de vote

Les jetons peuvent accorder aux détenteurs des droits de gouvernance, leur permettant de participer aux processus de prise de décision, tels que le vote sur les propositions de projets, les mises à niveau du protocole ou les modifications de l'économie des jetons.


Fournir des options de liquidité aux détenteurs de jetons, telles que la possibilité de négocier sur les marchés secondaires ou de participer à des rachats de jetons, peut renforcer l'attrait du jeton pour les investisseurs.

Conformité aux règles de sécurité

Les jetons de sécurité sont soumis à réglementations fédérales en matière de sécurité, qui visent à protéger les investisseurs et à garantir l'intégrité du marché. Aux États-Unis, le principal cadre réglementaire régissant les jetons de sécurité est le Securities Act de 1933 et le Securities Exchange Act de 1934, administrés par la Securities and Exchange Commission (SEC). Ces réglementations exigent que les offres de jetons de sécurité soient conformes aux exigences d'enregistrement ou d'exemption, en fonction du type d'offre et de la nature des investisseurs concernés.

D'autres juridictions peuvent avoir leurs propres réglementations en matière de valeurs mobilières, comme la directive de l'Union européenne sur les marchés d'instruments financiers (MiFID II) ou les directives de l'Autorité suisse de surveillance des marchés financiers (FINMA) sur les ventes de jetons.

Le respect des réglementations légales est d'une importance capitale pour les actifs numériques afin de garantir la crédibilité et la sécurité des investisseurs.